Product

Four engines that run the roofing revenue motion.

Growth, Claims, Revenue, Operations. One operating record, one AI workflow layer, every role you need on the same page. The roofing-specific product you keep wishing existed.

Book Demo See the engines
Four product engines

One platform. Four engines that run the business.

Each engine owns a phase of the revenue motion and writes to the same operating record. So nothing has to be re-explained downstream.

01Growth Engine

Source demand and convert it before it cools.

Storm intelligence, lead sourcing, sales CRM, speed-to-lead automation, and accountable follow-up. The front half of revenue, run as a system.

  • Storm area & opportunity map
  • Property-level lead scoring
  • CRM pipeline of record
  • Door-knock & call list builder
  • AI follow-up assistant
Storm-hit propertiesScore
924118 Maple Ln.2.5″›
8878 Beechwood Dr.2.25″›
741209 Edmond Ridge1.75″›
7152 Greenbrier Ct.1.75″›
5833 Oak Glen Rd.1.25″›
Speed-to-lead
4h 12m
↓ 38% vs last week
Inspection conversion
31%
02Claims Engine

Turn field evidence into coherent claim work.

Inspection findings, photo intelligence, carrier timelines, and AI claim summaries. Fewer blind spots between adjuster visit and approval.

  • Inspection checklist + photos
  • Damage AI organization
  • Adjuster timeline tracker
  • Claim document hub
  • AI claim summary drafting
Claim · CLM-2841 Travelers
MonClaim filed. Photos & scope attached.
TueAdjuster confirmed. Visit scheduled Wed 9 AM.
WedAdjuster on-site. 42 photos shared.
ThuAwaiting carrier response · 2d aging
AI
Summary drafted: Hail impact across front and rear slopes with consistent bruising patterns. Suggests full replacement.
03Revenue Engine

Protect job value from scope to signed proposal.

Scope builder, estimating, supplement detection, and proposal generation. So the dollar value you should be earning actually lands in the contract.

  • Scope builder & price books
  • Estimate versions
  • Supplement opportunity AI
  • Proposal generator + eSign
  • Estimate aging alerts
Scope · Job 2841v3
Tear-off & haul$3,200
Underlayment, synthetic$1,840
Architectural shingles · 32 sq$18,720
Ice & water shield · valley$1,260
Drip edge, painted$840
Step flashing, replace$520
Supplement gap detected
+$18,400
Send to carrier
04Operations Engine

Carry the promise into production, payment and a 5-star review.

Production handoff, job status, payment reminders, review requests. The second half of revenue, run with the same discipline as the first.

  • Production handoff board
  • Crew & job status
  • Payment reminder automation
  • Review request automation
  • Homeowner project portal
Ready3
Job 2841 · 4118 Maple Ln.
Crew B · Tue 7 AM
Job 2855 · 78 Beechwood
Crew A · Wed 8 AM
Producing5
Job 2810 · Day 2 of 3
87% complete
Job 2822 · Day 1 of 2
Material on site
Collect4
Job 2798 · $14,200
Reminder · 3d
Job 2801 · $9,840
Review requested
AI Workflow Layer

AI built into the workflow,
not bolted onto the side.

Every stage has an assistant that drafts the next move. Grounded in your jobs, your photos, your claim files. No copying into chat. No prompting from scratch.

01Lead scoring & storm prioritizationCRM
02AI follow-up message generatorSales
03Inspection assistant & checklistField
04Damage photo organization & classificationField
05Claim summary draftingClaims
06Scope drafting from inspectionEstimating
07Supplement gap detectionEstimating
08Proposal assistanceSales
09Payment reminder messagingAdmin
10Weekly leadership summariesOwner
11Customer communication draftsCustomer
12Revenue leak analysisOwner
Claims Copilot · CLM-2841

Claim summary drafted in 6 seconds.

Scalero reads the inspection report, photo metadata, scope and carrier thread, then drafts a claim summary your team can edit and send.
✦ Scalero AI · Draft

Property: 4118 Maple Ln, Norman OK. Hail event 04/14, peak stone 2.5″.

Findings: Consistent bruising across front and rear slopes. Three vents impacted; flashing compromised at valley. Soft-metal indicators on gutter caps.

Recommendation: Full replacement of asphalt shingle field, underlayment, ice & water shield in valleys, plus drip edge and step flashing replacement.

42 photos · organized Scope v3 attached Adjuster: Travelers Drafted in 6s
Role-based workspaces

One platform. Every role logs into the view that matters to them.

Same operating record. Different surface for every job on the team. Owners see the money. Reps see today. Production sees the board. Homeowners see their roof.

OA

Owner & Admin

  • Revenue, leakage, forecast
  • Rep accountability
  • Weekly AI brief, Sunday 8PM
"Where are we leaking this week?"
SL

Sales Leader

  • Pipeline by rep, stage health
  • Speed-to-lead, conversion
  • Coaching nudges from AI
"Who needs help converting?"
SR

Sales Rep / Field

  • Today's inspections & follow-ups
  • Knock route from storm map
  • AI follow-ups in your voice
"What's next, and what do I say?"
CM

Claims Manager

  • Adjuster timeline by claim
  • AI claim summaries
  • Document hub & carrier rep
"Where is every claim, right now?"
PM

Production Manager

  • Handoff & kanban board
  • Crew, schedule, blockers
  • On-time rate & weather
"What ships this week?"
HO

Homeowner Portal

  • Project status & crew ETA
  • Documents & final invoice
  • Auto-updates & weather
"What's happening with my roof?"
See every workspace in your demo
Pilot cohort · 2026

Apply for the Scalero pilot.

Limited cohort. Founding pricing locked for year one. Two-week onboarding from kickoff to a live pipeline running your real storm cycle, your real claims load, your real revenue motion.

Book Demo Watch the walkthrough
Onboard
2 weeks
From kickoff to live pipeline
Roles supported
9
Owner → Homeowner
Workflow stages
12
Storm lead → Review
Security
SOC 2-ready
RLS · Audit logs · Encryption